Concept: THE LAND OF IRRESISTIBLITY
This is the story of a potato and its journey to becoming a Lay’s chip.
It goes through various stages (washing, cutting, cooking, etc.) before gracefully falling inside a pack of chips.
VIsit the site to enjoy the animation:
www.laysarabia.com
www.laysarabia.com
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SCENE 1: The Field
SCENE 1: The Field
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SCENE 2: Inspection
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SCENE 3: The Pond
SCENE 3: The Pond
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SCENE 4: The Barber Shop
SCENE 4: The Barber Shop
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SCENE 5: Magic Slicer
SCENE 5: Magic Slicer
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SCENE 6: Tanning
SCENE 6: Tanning
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SCENE 7: Flavoring
SCENE 7: Flavoring
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SCENE 8: In The Pack
SCENE 8: In The Pack
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Credits
Agency: Rabbit Hole Studio for Impact BBDO Dubai
Client: Pepsi Co.
Product: Lay's Chips
Agency: Rabbit Hole Studio for Impact BBDO Dubai
Client: Pepsi Co.
Product: Lay's Chips
General Manager: Oussama Gholmieh - Impact BBDO Dubai
Project Manager: Murtuza Ali Talib - Impact BBDO Dubai
Account Manager: Jad Ammouri - Impact BBDO Dubai
Head of Digital: Richard McBeath - Impact BBDO Dubai
Illustrators: Giuseppe Parisi [illustrations], Giacomo Parisi [characters design]
